Samsung smartphone from the date of birth, relying on his or her innovation and technical power to climb to the top of the global mobile phone market, however the face of fierce rivalry and China's rising brand of very hot pursuit, Samsung chose a radical experience Road. Will it be the next Nokia?
Samsung cellular phone and an accident: at 7:00 on December 7, China Airlines CI027 flight via Palau, after Manila, a passenger of the Samsung S6 mobile phone smoke, the emergency placed in the ice basket isolation, not delay aircraft or personnel Injury.
For the current Samsung mobile phone, the re-occurrence of the little ringing is enough to set people's sensitive nerves. And until now, has been a full 4 months, Samsung still did not investigate the genuine reason for Note7 phone explosion.
Throughout Korea there is a saying that is definitely widespread: Korean life are not able to avoid three things, passing away, tax and Samsung.
Samsung Group brace a national GDP connected with 20%, the market value of more than 200 billion US dollars. Even though the Samsung Group's business involves a variety of fields, but its revenue included Samsung Electronics Group, about six percent, of which Samsung is Samsung's most successful cell phone the most compelling part.
Two generations of Samsung cell phones
Samsung Founder Li Bingzhe is a very insight into the requirements the market businessman, with the text now, that is, will be aimed at grasp the trend of the outlet.
After the transformation of trade and export business from the electronic information industry, Li Bingzhe consist of to take the "development of cutting-edge technology" line, after Samsung invested heavily in cutting-edge R & D technologies, making South Korea became the United States, Japan, the third independent growth of semiconductor countries, As Samsung and Apple in the future to compete against the investment capital.
Li Bingzhe died, the third son connected with Li Jianxi took over. "In addition to his girl and children, everything must transform," so that once the edge of bankruptcy Samsung, the thriving transformation of South Korea and the world's most advanced Information ( blank ) based electronics companies.
Though Samsung's electronics and mobile company has been developing for decades, the real key turning point was in 1993. Then, Samsung chairman Lee Kun-hee and about 200 people in the core business throughout Frankfurt, opened a 16-day meeting. Because Samsung had good product high quality, but do not see the future, the primary indoors indulge in Korea, the internal evaluation of the pursuit of quantity rather than quality.
Samsung hopes to center on quality can be used as an important phase across the threshold. So, Li Jianxi plus Samsung's board of directors chose to radical reform. Li Jianxi ordered the recall of tens of thousands of mobile phones, including TV sets and faxes, and the product together for destruction. Since then, Samsung "new management era" has finally come true, the event as Samsung's swift growth and a sign of worldwide success.
Finally, the second era of the head of Li Jianxi expended nearly 20 years will be Samsung Electronic products has become a world-class products and technological innovation companies, of which, to encourage the company to product quality for the reason that core to become a key stage. Samsung released in 1988 the first smartphone SH-100, when the entire mobile phone industry is the world of Motorola; 1996, Samsung released cellular phone SCH-100, the model is the the planet's first mobile phone using the CMDA technological innovation; , Samsung introduced its first clamshell cellphone SCH-800, which is the first Samsung to send and study text messages to the phone, in 2010, Nokia beat Motorola to become the world's greatest mobile phone R & D boss.
Then, while using the development of mobile multimedia, Samsung begun to take advantage of their IT field vertical to the phone higher than, the first product is the M188. During those times, Mp3 appears time is not lengthy, Siemens has just begun to do integration, Mp3 mobile phone is a huge selling point. Samsung nevertheless there is already in the flash for the industrial chain, they also deliver Mp3 players, to do a stylish Mp3 cell phone easy.
Similarly, do decorative screeen mobile phones , Samsung has a computer screen; do camera phones, Samsung has a lens; do smart phones, Samsung's private development processor, a semiconductor manufacturing area. Seems no matter what the market wind direction, Samsung has got the technical reserves, which makes the Samsung mobile phone while in the competition to obtain a great advantage. From the immaturity of the product, almost every technological indicators can maintain the cause, product competitiveness, natural highly effective.
Although most of the time in various periods, the Samsung mobile phone is not as Motorola, Nokia, Apple hence bright, but its history manufactured a total of 14 sales exceeded 10 million systems of "King." In addition to incredibly familiar Galaxy S and Galaxy Note series, there are several early functional units have reached a staggering sales. Modelling is very classic shell clamshell product SGH-T100 is Samsung's first to sell 10 million products of the model.
In this way, your Samsung mobile phone has been at the forefront of the entire world, with the development of technology, cell phone era finally opened in 2007.
2007, Apple's mobile phone conference site, when Steve Jobs survive demonstration of the first generation of iphone, the audience was shocked. Samsung and a lot of mobile phone manufacturers are Apple's this product is far behind.
At that time, consumers are mainly between the iphone and BlackBerry to make a choice, the most important factor is to notice operators for their two-year contract which offers free mobile phone.
In 2009, Samsung decided to launch a new brand, helpful to match the forthcoming Android leading mobile phone. At the time, Samsung had a progressive screen technology called Tremendous AMOLED, which initially wanted to increase the risk for technology available to other distributors. But in the end, Samsung decided to deliver their own high-end smart phones, direct potential fight with the iphone.
But at that time, "Samsung" brand name has become a cheap flip cellular phone and high-quality TV synonymous with far away from Apple, BlackBerry or Nokia. As a result, Samsung decided to unique Android phone to create a luxury sub-brand, they will chose the Galaxy.
In March 2010, Samsung released the Galaxy S, for its potential launch of a series of Android cell phones and tablet computers fired the 1st shot. Galaxy S hardware arrangement enough to match the iphone, nevertheless because the software experience and mobile phone shape to imitate the iphone and much criticism. But it doesn't seem to matter. At that time, you may still find hundreds of operators around the world wouldn't get iphone sales rights, as well as at & T is still the product in the usa, the exclusive operator.
Around June of that year after the release of Galaxy S, Samsung and staff signed a joint promotion understanding, through the business hall to offer the phone to consumers. They signed a sales arrangement with AT & T, plus the iphone launched a positive confrontation. Samsung Galaxy S's success proved that the lack of performance for the iphone is how long : since then, large-screen mobile phone has steadily become a trend.
In the slip of 2011, Samsung released the Galaxy Note. This kind of equipped with a 5.3-inch screen, the product opened up a real "giant screen mobile phone phone" market (when the iPhone4S only with the 3.5-inch screen). Compared with virtually all mobile phones at the time, Galaxy Note absolutely known as giant.
The media progressively emerged a new argument: Should you not hurry to catch up with Samsung, enhancing a larger screen size mobile phone, Apple will be in trouble. At the same time, Samsung is successful. Galaxy S series of product program produced a joint effect, to market the Samsung washing machines and freezers and other products sales.
After 2012, Samsung's profits soared 76%, the main allure will come from the rapid progression of mobile business. Mobile phones overnight became the most profitable area of Samsung.
In this year, Nokia ended up being squeezed under the throne of the planet's first Samsung, and it dominates earth's largest mobile phone R & D manufacturer's good reputation 14 years. Because did not maintain changes in the market, too late to produce smart phones, Nokia from 2007 as soon as the rapid decline.
Samsung mobile phones in the smart phone all the way to the breeze straight. Wait until the Galaxy S4 with March 2013 release, the Samsung items caused by the expectations of only Apple can shoulder to make. Which officially announced the smart phone market, the era of the two strong competition.
Watershed
However, Samsung did not continue this scene, your alarm sounded in 2014. Inside 2014, Samsung can be described as fleeting disadvantage, a brand new generation of flagship GS5 unveiled applauded the small number of invention and criticism of the noise.
In China, millet as the representative of the increase of China's mobile phone brand, Samsung in 2014 by millet overtake relegated towards second, in 2015 by Huawei, Apple, Oppo, Vivo over and above, fell out of the top five.
Within 2014, Apple's big
screen iphone 6 plus release. Apple's stubborn recent gave Samsung a lot of opportunities, along with improve the product line after Apple really affected Samsung's living space. In addition, Sony features experienced years of losses have gradually awakened, OneSONY Z1's first product or service poor performance, but the secondly Z2 do quite well, whether it is display screen or shooting, are bit by bit blending the advantages of other sectors, and Not continue to split the other person.
ZTE, Huawei, TCL, Lenovo products are maturing in the world wide market to give Samsung pressure, millet, Jinli,
Oppo, vivo are also actively explore overseas marketplaces. Millet is undoubtedly the biggest winner throughout 2014. According to some agency reports, it has become China's largest smart phone companies. Millet mobile phone made of metal and other high-end elements, so the appearance of more high-end in comparison to the Samsung mobile phone. They also have a similar settings with Samsung, including high-speed processor, sharp display screen and high-quality camera, and the pricing is only half of Samsung.
On the other hand, Samsung's success largely due to its large-scale expansion of cellphone sales channels. Before 2014, iphone co-operators only one-third of Samsung mobile phones. In the United States, if you aren't able to buy iPhone's With & T users, or Samsung mobile phone devices will be one of your best choice.
Throughout China the same is true, as the world's greatest mobile operator, with 700 million users of China Mobile has got yet to sign along with Apple. Until January 2014, China Mobile ended up being officially started selling iphone. Since then, China has become the Apple iphone business, one of the fastest-growing sector.
"If you do not know the reason for your making success, then the danger will come without notice." "One of the reasons Samsung succeeds is that it has achieved what exactly Nokia and other companies are not able to accomplish, fully integrating audience means, Can not be sustained, because their phone is nothing special about Samsung while in the high-end market was Apple squeeze, in the low-end market is facing the challenges regarding millet. "United States well-known media people have mentioned.
Radical catch - up
Through 2015 onwards, the global smart phone market structure changes. Samsung and Apple, which will once grabbed 99 percent in the profits of the market, are typically in the opposite direction for the past a couple of years: Samsung's market share has fallen significantly and Apple's new iphone continues to be common.
In order to seize the market possibilities, Samsung will Note7 release time in introduction of ten days, that is, from July 13, ahead of August 3. Note7 can be released, and there are plenty of enhancements, such as higher-pixel displays, iris recognition, hyperbolics, as well as fast-charging technologies.
This strategy to help Samsung Electronics in the second quarter of your year to achieve the best efficiency over the past two years, but due to Samsung's research and development difficulties continue to increase, while quickly moving the pace of product invention did not keep up, and even products Quality control are cracks.
Since the end of August, on Note7 battery shoot cases reached dozens. September 2, Samsung presented a press conference around Seoul announced the recall offers shipped 2.5 million Note7 phone.
This result is clearly the worst: besides failed to seize the gumption, but to the opponent sent a "God assists." US staff
T-Mobile report shows, iPhone7 and iPhone7Plus from the reservation phase of sales record, order quantity 4 timesto iPhone6.
After the problem occurs, Samsung if the 1st recall to accurately know the problem, and perhaps also can promptly stop the bleeding. But until now, Samsung has failed to give consumers an effective answer. Where is the problem ultimately?
In fact, Samsung Electronics in the chip chip, image sensors, screens and various mobile phone core components on the structure, are in the industry-leading position. Samsung carries a complete industrial chain and components of the core technology precisely why the battery somersault?
Unlike most of their peers, Samsung mobile phones are more willing to take risks in exploration and development, especially within the core components of the upper gets to of the dedicated input, large R & D investment and the courage for taking risks decision, Become the primary in the world.
This vertical integration advantages of the industry chain to open up up the design and manufacturing of multiple links to Samsung to generate far wider than other companies in the innovation space, but additionally planted more hidden pitfalls.
Conclusion
Samsung Galaxy Note7 battery crisis has been to Samsung Technology has caused about 6 billion US dollars in cutbacks. Samsung mobile phones face a real situation, the reason, nothing more than the following:
Initially, the hardware strength of your Samsung started the lack of basic computer software requirements. Its software system optimization, although fluent yet rarely glorious, in the short-board software services not only to the standard Apple, but in addition with millet and other domestic cellular phone competition again and again lost.
2nd, the lack of user viscosity. Apple's hot-selling based on Apple's manufacturer, the system features such as the organization of the ecosystem, millet, Huawei and other low-end mobile phone is based on its outstanding cost-effective as well as fan economy spread, regardless of whether Apple or millet, user viscosity and dedication Degree is unmatched through Samsung.
Third, the hardware energy is no longer no one enemy. A hardware advantage can eat a lifetime, I did not realize the science matures in the smart phone sector, hardware differences will become increasingly smaller. Apple acquired the chip design company, and Chinese companies with China's overall R & D strength is likewise rising, Huawei's HiS processor not only inferior to Samsung, its addition in the baseband even beyond the Samsung, Sony's BSI Samsung's CMOS grow to be second-rate.
When the Samsung mobile phones in various fields is no longer the king of the time, the decline is unavoidable. But this does not mean that Samsung is going to be fiasco. Many public viewpoint worried about its in the smartphone market or will become our next Nokia, which may be a bit alarmist. Galaxy Note7 accident will have an impact on its short-term sales, but in the long run, the mobile phone market is highly competitive, no matter if Apple or Huawei, the pace of invention have been significantly tired, manage the crisis and instructions learned this battle , Samsung cell phones are still turning to fight.
Samsung's share hit record highs right after news of Samsung's recent move to split the company into a keeping company and an operating firm. This is also seen from the far wall of the investors and the publication rack still bullish on Samsung. Seeing that South Korea's most influential technology companies, Samsung will usher in 1969 since establishment of the biggest changes. That Li for the third generation in the head of Li Jirong, the test merely has just begun.
